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SPECTRA e-GiftCard System (GCS) uses computer-encoded cards to offer retailers an easy to use, traceable solution to increase sales and retain regular customers. They can be used to gather customer information and monitor buying habits while enhancing the shopping experience.
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A customer purchases a gift card with cash, check or credit card for any dollar amount desired. The amount purchased is recorded as “stored value” or “prepaid” in the host database.
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The Cardholder presents the gift card for full or partial payment of a purchase. The merchant swipes the card through the POS terminal for authorization and transmission of transaction data on the host platform. The card identifies the card number and merchant location for which the card has been issued.
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Advantages of GCS
The advantages of our GCS are many, both for the merchants and their customers. By ensuring both parties are happy with the gift card system, universal acceptance and approval are promoted.
- Cash flow is enhanced by collecting Gift Card funds
- Attracts and retains new customers by building brand awareness and creating customer loyalty
- Rechargeable feature keeps customers loyal as merchant becomes the mainstay
- A Switching from paper (gift / cash coupon) to plastic card results in increased consumer participation and increased sales and average ticket size
- Unused balance remains on gift card, which keeps customer coming back
