With Chase's requirements in mind, SPECTRA Technologies tailor-made a "chain-store" loyalty program focusing the youth. Through the program, Infinity Credit Card holders enjoy various innovative services and entertainment programs. For example, they can access Sunday mobile telephone network for services like balance and bonus enquiries. Its "e-pass" concept also leads the way in providing selective entertainment programs such as movie ticket at special price, free entrance and gift at dedicated venues for entertainment. It is a unique feature in IC card loyalty program arena.
Since Infinity VISA Card uses both magnetic and IC card technologies, it allows card holders the choice of instant redemption of bonus points for purchase, which raise the buying power of the youth.
SPECTRA Technologies' system design works well with the bank's partner merchants for ultimate result of seamless connection among networks. Chase Infinity credit card became popular not long after it was launched in November 1998.
